Nadja Bellan-White

Vice Media Group’s global CMO outlines a path to authenticity on social media. After over a year of the pandemic, customers and brands have changed how they use social media.

Vice Media Group tapped Nadja Bellan-White, an ad agency and marketing exec with more than two decades of experience, to lead its brand-storytelling efforts globally. Bellan-White, previously based in the U.K., will work from Vice’s Brooklyn headquarters and will report to CEO Nancy Dubuc. She starts at the end of October.

In 2017, Vice Media's co-founders acknowledged the digital media company had a "boy's club" culture that was uncomfortable for women — and actions were being taken to mitigate this. Since then, the media company has introduced a female-driven executive team including CEO Nancy Dubuc, alongside acquiring female-focused powerhouse Refinery29. Last fall, Vice brought on its first global CMO Nadja Bellan-White, a marketing and advertising executive.