Nathan Furr
About Nathan Furr
Speech topics
Entrepreneurs: Nail It, Then Scale It
The majority of new businesses fail, yet there are a handful of entrepreneurs who succeed over and over again. Interestingly, few of them understand the real reasons for their success. Most startups fail by doing the “right things,” but doing them out of order, says Professor Nathan Furr. He reveals his “Nail It Then Scale It” (NISI Institute, June 2011) method, drawing from years of research, trials and real world examples – from Thomas Edison to Steve Jobs – and explores the pattern recognition of timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. Better understand the entire process of innovation, identify customer pain, and test and validate solution hypotheses. By applying best practices, you’ll gain the confidence and the tools to “nail it, then scale it.”
Speaking videos
Media coverage
Entrepreneur: The 4 Traps of Internal Innovation
Companies today more than ever are feeling the need for internal innovation. Even as demand and business uncertainty increases, the average lifespan among Fortune 500 companies has fallen, from around 75 years to a mere 18 years.
Why Being a Good Manager Can Make You a Bad Innovator - Forbes
By Jeff Dyer, professor of strategy at BYU, and Nathan Furr, professor of entrepreneurship at BYU. What does good management look like? We teach what we ...
About 'The Innovator's Method' Research - Forbes
By Jeff Dyer, professor of strategy at BYU and Nathan Furr, professor of entrepreneurship at BYU. The examples and conclusions from The Innovator's Method ...
Books by Nathan Furr
“The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown” (2022)
The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown
“Leading Transformation: How to Take Charge of Your Company's Future” (2018)
New Tools to Overcome the Human Barriers to ChangeLeaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them?This book reveals a radical new method for doing just that.Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there.Showing how these tools have been used successfully by companies such as Lowe's, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.
“The Innovator's Method: Bringing the Lean Start-up into Your Organization” (2014)
“Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation” (2011)
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