Neil West

Apple has reinvented three industries: computers, telecommunications, and music. The iTunes Music Store changed the way the world buys content and was Apple’s pivot into Content & Services. In this talk, Neil West narrates the thrilling journey from his perspective as Apple’s Head of Music in Europe. He shares stories of Beyoncé, The Beatles and Bono, and from behind the scenes at the iTunes Festival. He finishes with a glimpse of how we’ll all be listening to music in the future…