Nicholas Epley

Understanding why people buy what they buy, think what they think, and act as they do requires understanding how those people evaluate the world through their own eyes and from their own inside perspective. One reason companies misunderstand their consumers, leaders misunderstand their followers, and managers misunderstand their clients is because they inherently evaluate other people from an outside perspective. In this presentation, Epley addresses what behavioral scientists have learned about these two differing perspectives, describes how they create systematic misunderstanding between people, and shares with audiences how you can align your perspective with others to understand them better in both your professional as well as personal life.