Nikos Georgopoulos

For thousands of years, people have been gathering around to listen and share stories. Since the 1960s, the creative and advertising industry has employed the art of storytelling to communicate messages, promote products and ultimately, build strong provocative relationships between brands and their audiences.

This session is about the art of storytelling within visual culture and the design and advertising industry. In this talk, I am going to present case studies from my own work and anecdotes in order to support my argument that creatives should invest more time and energy in pursuing the creation of emotional and relevant creative responses that engage people and deliver successful and powerful communication. Selected images and videos will support the above effort, by presenting examples of my work.