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Nita Farahany - Futurist, Tech Ethicist & Duke University Law Professor; Expert in Cognitive Liberty

Nita Farahany

Profile updated May 14, 2026
LocationTravels from Durham, NC, USA
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About Nita Farahany

Nita was so lovely to work with and was a smart, relatable speaker. She made the discussion of AI interesting, informative, and less frightening to our audience, many if whom came just to learn more with no prior knowledge of the topic.

Kaitlyn Nader, Cleveland Museum of Natural History
Zack Kass
Karen Palmer
Andrew Busch
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Books by Nita Farahany

The Year in Tech, 2024: The Insights You Need from Harvard Business Review (HBR Insights Series) - Book by Nita Farahany

The Year in Tech, 2024: The Insights You Need from Harvard Business Review (HBR Insights Series)” (2023)

Generative AI, Web3, neurotech, reusable rockets to power the space economy--new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating--and avoid falling victim to disruption? The Year in Tech 2024: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology - Book by Nita Farahany

The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology” (2023)

A rock star academic explores the final frontier of personal privacy: your mind. Imagine a world where your brain can be interrogated to learn your political beliefs, thought crimes are punishable by law, and your own feelings can be used against you. Where perfumers create customized fragrances to perfectly suit your emotions, and social media titans bypass your conscious mind to hook you to their products. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions. Neuroscience has already made all of the above possible today, and neurotechnology will soon become the "universal controller" for all of our interactions with technology. This can benefit humanity immensely, but without safeguards, it can severely threaten our fundamental human rights to privacy, freedom of thought, and self-determination. Companies, governments, and militaries are all in: from contemplative neuroscience to consumer-based EEG technology, there have never been more ways to hack and track our brains. But access is just the beginning. Our brains can be changed with performance-boosting drugs, electrical stimulation, and even surgical interventions. Soon neuro-cinema, neuro-monitoring, and even cognitive warfare will be commonplace-the brain is the next battleground for humanity. The Battle for Your Brain by Nita A. Farahany dives deeply into the promises and perils of the coming dawn of brain access and alteration. Written by one of the world's foremost experts on neuroscience as it intersects with law and ethics, this highly original book offers a pathway forward to navigate the complex ethical dilemmas that neurotechnology presents, which will fundamentally impact our freedom to understand, shape, and define ourselves".

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