Obi Obadike

The current landscape of fitness

Fitness is getting so popular because there are so many different comfortable options available to people these days to stay healthy and fit. And technology has heightened those options tremendously. The days of driving through traffic to go to a gym to meet with your trainer is over. You can grab a workout via your phone or via your laptop at home through so many different streaming platforms. And many of these streaming platforms that have provide a variety of exercise workouts have an escapism form of entertainment.

Whether your instructor is providing an entertainment experience while you are on a stationary bike with other cyclists and competing against one another in a community based online platform. If you create an entertaining and community-based experience while you are working that person out that person does not even feel like they are even in a workout. And many of these popular streaming platforms provide that entertaining escapism experience.

People’s obsession with their health has exploded into a 100-billion-dollar global industry. Boutique fitness is the fastest growing brick and mortar category. Between 2013 and 2017 memberships at boutique grew 121%. Fostering a community-based environment is one of the biggest key factors in fitness studios and gyms and studies have shown community fitness is what many fitness enthusiasts are looking for.