Pam Didner
About Pam Didner
Speech topics
Unlocking the Competitive Advantage in Modern Marketing: The Power of Martech, Intentional Marketing, and AI
With a rapidly evolving marketing landscape, success hinges on harnessing the synergies of Martech, intentional marketing, and artificial intelligence (AI). This keynote will guide you through the transformation of marketing, emphasizing collaboration, data-driven insights, and cutting-edge AI applications. We'll explore how these components are essential for not only surviving but thriving in the digital age of marketing.
Audience Takeaways:
Break Down Silos for Holistic Marketing: Siloed marketing channels are a thing of the past. Understand the importance of breaking down these barriers and fostering cross-functional collaboration to create a seamless and consistent customer experience.
Martech Mastery for Data-Driven Decisions: Dive deep into your Martech stack to uncover valuable insights about channel performance, visitor behavior, and prospect intent. Learn how to leverage this data to make informed, data-driven decisions, as well as optimize your marketing efforts.
Data Enrichment for Intentional Marketing: Explore the power of data enrichment to enhance your customer profiles. Discover how appending additional information can provide deeper insights into customer preferences, behaviors, and needs, enabling you to deliver more personalized marketing campaigns.
AI's Role in Marketing: Gain an understanding of how artificial intelligence and machine learning can revolutionize your marketing strategies. Learn how AI-driven automation, predictive analytics, and personalization can help you engage with your audience on a whole new level.
By embracing these principles and integrating Martech, advanced data analytics, and AI into your marketing strategy, you'll be well on your way to unlocking a competitive advantage that will keep you ahead in the ever-changing world of modern marketing.
Speaking videos
Books by Pam Didner
“The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing to Get Ahead” (2020)
Artificial Intelligence (AI) has become our “invisible” companion that we can’t live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocomplete our texts, discover the best route to work, recommend movies and music for us to listen and more. As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling in our daily lives. These intelligent machines also have the same impact on business applications and our jobs. In her third book, The Modern AI Marketer, Didner takes marketers on a journey starting with the history of AI, to AI applications in modern marketing, and how to drive AI initiatives at work. It includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. Didner shares ideas about how to think of AI, how to apply it as a valuable marketer or sales enablement marketing management tool, and provides ideas, use cases, and examples of AI’s impact on marketing and sales. You'll be taken you on a journey starting with the history of AI, to AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. This guide is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing and sales enablement.
“Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing” (2018)
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing
“Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works” (2014)
Note From Author: Note From Author: Despite rapid changes in the digital marketing landscape, this book provides a framework that you can apply to your global content marketing challenges. If you feel there are new challenges that the book doesn't address, please feel free to reach out via pamdidner.com/contact. I'd love to hear your challenges and find a way to help. The brainstorming session is free. Engage customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a different animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata "Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
At a glancePam Didner
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