Paolo Taticchi

The Strategy Reset: Designing the Competitive Advantage of 2030

In a world where competitive advantage is increasingly fragile and short-lived, leaders must radically rethink strategy. In this keynote, Professor Paolo Taticchi offers a clear and provocative vision of how to guide businesses through times of turbulence and disruption, starting from a crucial question: which strategic choices will allow companies to remain relevant and competitive in 2030?

Through international case studies, research evidence, and practical tools, Paolo illustrates why traditional strategy models are no longer sufficient and how a new approach can be built, one based on resilience, speed, and experimentation. Leaders are encouraged to reflect on how to balance human creativity with artificial intelligence, how to rethink positioning and differentiation in the post-digital era, and how to develop a “strategic core” capable of continuous adaptation.

The central message is powerful: the winning companies will be those able to combine vision with flexibility, transforming uncertainty into opportunity and making experimentation a defining feature of their strategic identity. A keynote designed for those who aim not only to survive, but to redefine the rules of the game in the decade leading up to 2030.

The False Myths of Strategy: challenging the beliefs that hold back competitiveness

Many companies don’t fail for lack of strategy, but because they remain trapped in false myths that distort the way they understand competition. In this keynote, Paolo Taticchi dismantles some of the most common and dangerous beliefs – from seeing strategy as a rigid long-term plan, to assuming that speed alone guarantees innovation success, to viewing sustainability as a cost rather than a source of value. Another widespread myth is that competition is always a zero-sum game: in reality, in complex markets the future belongs to those who embrace coopetition, collaborating with rivals to create new value and differentiation.

Through concrete cases and global insights, Paolo shows how forward-looking leaders have overturned these myths and turned them into fresh opportunities for competitive advantage. A provocative and pragmatic keynote that urges leaders to rewrite the rules of competition in order to thrive in a turbulent and hypercompetitive world.

Ecosystems and Coopetition: the new art of competing

The business world is changing radically: industry boundaries are becoming increasingly blurred, linear models are giving way to interconnected value networks, and the logic of a “winner takes all” is no longer sustainable. In this keynote, Paolo Taticchi explores how ecosystem strategies and coopetition – collaboration with competitors – are redefining the rules of the game and opening new opportunities for growth.

Through concrete examples and international case studies, Paolo shows how the most innovative companies no longer limit themselves to competing, but learn to orchestrate ecosystems where customers, suppliers, partners, startups, and even competitors collaborate to generate shared value. These strategies make it possible to accelerate innovation, enter new markets, share risks and resources, and tackle global challenges – from digital transformation to sustainability – that no organization can solve alone.

The central message is clear: the future of strategy will not be played out only on a company’s competitive position, but on its ability to connect, cooperate, and lead ecosystems. A visionary and pragmatic keynote that inspires leaders to move beyond old competitive logics and rethink strategy as the art of creating value through networks.

Reinventing Business: ecosystems, coopetition and business model innovation (Workshop)

A practical lab that challenges leaders to rethink their company as a startup would: without constraints, with the freedom to redesign the business model from scratch. Guided by Paolo Taticchi, participants work with dedicated tools and canvases for strategic innovation, exploring how to build new models of value creation through ecosystems, platforms, and alliances with competitors in a coopetition logic.

The workshop blends theoretical insights, real cases, and group work, with the goal of helping participants identify new growth opportunities, design unconventional partnerships, and translate ideas into prototypes of innovative business models.

The result is an interactive experience that delivers not only insights but also tangible outputs: alternative business model concepts and clear guidelines for integrating them into existing corporate strategies. Ideal for leadership teams and boards seeking to develop a transformative vision and to experiment hands-on with how business model innovation can become the key lever for competing in 2030.

Leadership and Strategy in Disruptive Times

In this enlightening keynote, Paolo Taticchi shares pivotal insights from his latest book "Disruption”. Drawing from influential studies published in the MIT Sloan Management Review Paolo introduces the evolving role of business leaders into "Chief Equilibrium Officers", who navigate through globalisation, technological advancements, and environmental pressures, steering their companies towards resilience and growth. Highlighting the shift towards a more flexible, remote work environment, Paolo touches on the critical balance between innovation and sustainability for enduring success. He presents actionable advice for adapting to change, including embracing a multidimensional customer journey and developing key future skills like entrepreneurial mindset and ethical intelligence. Conclusively, Paolo's talk is a roadmap for business leaders to transform challenges into opportunities, guiding their organisations to a sustainable, profitable future amidst the innovation storm.

Strategy at Market Speed: Closing the Execution Gap

When everything accelerates, many strategies slow down - trapped by process, governance and multiplying priorities. In this keynote, Paolo Taticchi sets out a different way to think about and lead strategy in disruptive times: sharper decisions, a few goals that truly matter, decision rights pushed closer to the customer, and an operating rhythm that turns blockers into momentum.

Drawing on global examples, Paolo shows how to use speed as a competitive advantage: reallocate capital and talent more frequently, integrate AI and sustainability where they compress time-to-value and risk, and measure what predicts outcomes - not just what reports them after the fact.

The focus is executive: plain language, clear criteria to separate initiatives from distractions, and leadership choices that make execution run. For leaders who want to see strategy reach the last mile, faster and with greater impact.

Agile Strategic Management: driving execution in times of disruption (Workshop)

In this workshop, Paolo Taticchi offers a playbook of agile strategic management to close the gap between strategy and execution when markets and technologies shift at high speed. Drawing on global case studies and his experience with companies around the world, Paolo shows how to translate vision into results through clear choices, an adaptive portfolio, and an operating model that enables rapid decision-making.

At the core: how to balance growth and resilience, integrate AI and sustainability where they truly create value, and establish an operating cadence that quickly removes blockers. From defining measurable goals and a few leading KPIs, to aligning incentives with strategy and setting effective execution rituals, participants receive ready-to-use tools.

The outcome is a pragmatic roadmap: a one-page strategy, a 90-day plan to test–prioritize-scale, and a light governance model that preserves focus and speed. Ideal for leaders who want to turn disruption into competitive advantage and ensure strategy reaches the last mile.

Competing with AI: the strategic guide for companies

In this keynote, Paolo Taticchi addresses a crucial theme: how artificial intelligence is becoming a strategic – not just technological – priority for companies. Drawing on the content of his new book, Paolo explains why AI can no longer be ignored and how it can generate tangible advantages in terms of revenue, efficiency, quality, and customer experience.

With a clear and pragmatic style, the keynote explores the main strategic pain points: the cost of not adopting AI, the new responsibilities of leadership and governance, data as the fuel of innovation, and the ethical and reputational risks that cannot be overlooked. Real cases from Italian and European companies are presented, along with practical tools and immediately applicable frameworks, designed to help define a credible business case and a realistic adoption roadmap.

The core message is simple: AI is already today a source of competitive advantage, but only if it is integrated into business strategy and guided with vision and responsibility. An inspirational and practical keynote that helps business leaders transform AI from a perceived threat into a lever for growth, resilience, and differentiation.