Patricia Wilson

Through Miles (as Batkid), Patricia Wilson and her team created a social media sensation that was so compelling even President Obama had to create his first Vine video as a response. She walks audiences through how she developed Make-A-Wish’s approach to social media and shares the importance of leveraging personal, professional, and community relationships. Believing that the biggest mistake organizations make with their social media platforms is using them as a broadcast tool (not once during the entire campaign did Make-A-Wish ask for donations – however the media attention and goodwill that the straightforward approach generated more than made up for it), she shows audiences how social media’s true power is engagement and offers tips for creating an authentic, engaging, and credible social media presence.