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Performing with Confidence through Change and Adversity
In today’s business environment, competitive threats, unrelenting change, rising customer expectations, and economic uncertainty have us all playing defense.
The result? Confidence gaps are created that drive defensive mindsets and actions in organizations across the world.
But what if you had a playbook for playing offense — proactively pursuing and achieving meaningful goals and breakthrough performance — while everyone else is sheltering in place?
This is exactly what Paul Epstein delivers in this flagship keynote inspired by 15 years of leading sales teams in the NFL & NBA and his bestselling book, "The Power of Playing Offense." Every audience member will walk away with a 5-pillar Playing Offense framework and WIN MONDAY™ playbook, curated for universal insights and actionable takeaways to implement in any industry or organization.
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The average adult makes more than 35,000 decisions in a day. Most are mundane, but there are a handful that separate businesses that boom or bust, careers that succeed or fail, relationships that make it or don’t, and lives of happiness or hopelessness. These most valuable decisions (MVDs) represent the gap between a green-light life and a red-light life. In more than fifteen years as an NFL and NBA executive, Paul Epstein saw firsthand how, when faced with such an overwhelming number of decisions, even elite performers can rush to bad judgments or become paralyzed by indecision.

Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that elevates purpose, performance, and impact.
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