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Monday isn’t just another day. It’s the most reliable performance habit of your entire week. Every seven days your team gets the same reset. The only question is: does that reset spark winning actions and momentum or default to comfort and stagnation?”
Win Monday vs. Waste Monday. We always get to decide.
According to research inside Win Monday’s Habit Lab this performance gap is the reality for most organizations—as 86% of employees consider Monday their worst day of the week, yet 98% of people that accomplish something meaningful on Monday feel momentum their entire week.
What if Monday became your team’s competitive edge?
In this keynote, former NFL and NBA executive and bestselling author Paul Epstein reveals the weekly habit that separates champions from everyone else — flipping Mondays from missed opportunities into momentum drivers that lead to lasting growth and success.
When winning Monday becomes your organization’s “go-to” habit, you win everything that follows.
Are you ready to Win Monday?
Actionable Outcomes
Audience Takeaway: every audience member will receive a digital copy of Paul’s new book, "Win Monday" (a 52-week playbook to create 365 ROI)
Ideal Audience

The average adult makes more than 35,000 decisions in a day. Most are mundane, but there are a handful that separate businesses that boom or bust, careers that succeed or fail, relationships that make it or don’t, and lives of happiness or hopelessness. These most valuable decisions (MVDs) represent the gap between a green-light life and a red-light life. In more than fifteen years as an NFL and NBA executive, Paul Epstein saw firsthand how, when faced with such an overwhelming number of decisions, even elite performers can rush to bad judgments or become paralyzed by indecision.

Paul Epstein, founder of Purpose Labs, successfully steered business teams that executed billion-dollar NFL campaigns, broke Super Bowl revenue records, and generated league-leading sales results for cellar-dwelling NBA clubs. He then served as a consultant for the largest brands in business and sports. But after experiencing his own personal and career transformation, Epstein embarked on a mission to tackle a crisis of leadership. Now, in The Power of Playing Offense, Epstein invites you to meet him at the 50 and get real about taking a people-first approach that elevates purpose, performance, and impact.
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