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Paul Gillin - Veteran Technology Journalist, Social Media Marketing Expert, Author

Paul Gillin

Profile updated March 19, 2025
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About Paul Gillin

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Flipping the Funnel: How to Use the New Tools of Social Selling

Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage

Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

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Books by Paul Gillin

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid  Becoming a Victim - Book by Paul Gillin

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim” (2012)

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships - Book by Paul Gillin

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships” (2011)

The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt - Book by Paul Gillin

The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt” (2010)

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! - Book by Paul Gillin

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!” (2008)

The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By) - Book by Paul Gillin

The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)” (2007)

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