Peter Arvai

“Developing the Business Case for a New Mobile Service: An Exercise in Business Model Designing” (2008)

Are business models born over night? Not in the case study presented here, in which the reader gets an inside glimpse of the development of a new disruptive mobile service. Peter Arvai describes business model designing as a learning process that requires four elements: management involvement, candor, discussion facilitation and, last but not least, a clearly defined purpose. This work also reviews the academic thought on innovations and business models as described by Chesbrough, Christensen, Osterwalder and Pigneur. The author suggests a process oriented perspective that takes into account the collaborative learning progression that occurs when innovators have to decide on a business model.