Porter Gale

The world is becoming more transparent, and companies that realize Product is Marketing will shine. In this presentation, Gale demonstrates and shows why companies must remove the silos that exist between product and marketing. Ms. Gale highlights fascinating case histories and examples of how and why the social media revolution and the proliferation of Smartphones has changed the way consumers interact with brands. Case histories about successes and failuresand what companies can now do to not only succeed, but make themselves greatalong with a few insider stories, some of which are always certain to raise a few eyebrows, are key focal points in this compelling talk.