PR Smith

“SOSTAC® Guide to your Perfect Digital Marketing Plan” (2021)

2022 edition (V8) of PR Smith’s popular SOSTAC® planning framework shows how to write the perfect plan. SOSTAC® can be learned in 3 minutes. The SOSTAC® Guide to your Perfect Digital Marketing Plan can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. This edition also introduces the integration of AI in marketing and also explores how AI and approaches to ethics are becoming part of risk management (including the ethical use of data); the re-emergence of Stakeholder Marketing; and a paragraph on how strategy must solve your biggest challenge. So it’s bang up to date. The SOSTAC® planning framework was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing’s Centenary Poll. SOSTAC® has since been adopted by Linkedin, KPMG, Greenpeace and many more blue-chips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a ‘dip in & out’ (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?) Objectives (where are we going?) Strategy (how do we get there?) Tactics (details of strategy incl. marketing mix) Actions (checklists, guides, systems & internal marketing) Control (how do we know if we are going to get there?) Who is the author? PR Smith is the co-author of the hugely influential ‘Digital Marketing Excellence’ (with Dave Chaffey) 6th ed and several other marketing books including the best-selling Marketing Communications text in its 7th ed. This new SOSTAC® Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac What Experts Say About This Book “Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights “A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global "This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans." The SOSTAC® Certified Planners online portal is now open for those that want to become SOSTAC® Certified Planners. Visit https://www.SOSTAC.org to register, download manuals drawn from this book, watch the videos, take the quizzes, and take the online, open-book, multiple-choice case study assessment. Upon attaining a minimum of 60%, the applicant receives a personalised SOSTAC® Certified Planner certificate. See http://www.PRSmith.org/SOSTAC (PR Smith's personal website) or sign up to become a SOSTAC® Certified Planner visit https://www.SOSTAC.org