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Rachel Shechtman - Founder of STORY, Brand Experience Officer at Macy's, Retail Innovator

Rachel Shechtman

Profile updated March 19, 2025
LocationTravels from New York, NY, USA
$
$20,000 - $30,000
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About Rachel Shechtman

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Eric Boles
Daymond John
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Retail as Media

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Media coverage

Macy's is partly betting its future on a new shop opening first in ...

Rachel Shechtman, Macy's brand experience officer, and Macy's chairman and CEO Jeff Gennette are shown inside the Market by Macy's in Southlake. (Vernon  ...

Story founder Rachel Shechtman touts 'community retail'

Before there was experiential retail, there was Rachel Shechtman. As the internet was making traditional stores obsolete, she found a way to revive shopping in ...

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