Ravi Sawhney

How do we design products, services, and strategies that connect emotionally while also driving business success? In this keynote, Ravi Sawhney introduces Psycho-Aesthetics®, the human-centered design methodology recognized by Harvard Business School for uncovering the emotional drivers behind decision-making. He shares how this framework has transformed industries—from medical devices that improved adoption and saved lives to consumer products that inspired loyalty to sustainable designs addressing global challenges. Attendees will gain a roadmap for blending empathy with innovation, creating solutions that resonate deeply with people and generate measurable business impact.