Renée Mauborgne

Disrupt this, disrupt that. Disrupt or die. That has been a popular mantra. But is disruption the only way to create new markets? And is it the best way? Renee Mauborgne says, no.

In this talk she talks about why a focus on disruption is limiting and leaves half the opportunities to create new markets and new growth off the table. That other half is what she and her co-author Chan Kim call nondisruptive innovation, whereby new markets are created without disrupting an existing one.

In her talk, Renee Mauborgne talks how Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive innovation, that is free from the destructive displacement that happens when innovators set out to disrupt.

Mauborgne reveals the distinct advantages of nondisruptive innovation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, Renee Mauborgne shares:

• Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future

• How it complements disruption and how you can identify and execute on nondisruptive opportunities

• How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society

Mauborgne shares real-life cases of how leaders in diverse industries and sectors created growth through nondisruptive innovation.