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Rich Horwath - Strategic Thinking Expert & CEO of Strategic Thinking Institute; New York Times Bestselling Author; Former Chief Strategy Officer

Rich Horwath

Profile updated August 1, 2026
LocationTravels from Barrington Hills, IL, USA
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About Rich Horwath

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Winning Strategy

Strategic Thinking for Profitable and Professional Growth

A study of 400 talent management leaders found that the most desired skill in business today is strategic thinking.

Unfortunately, only 23% of people are rated strong in strategic thinking. Are you and your team tactical or strategic? The answer can make or break your business.

Rich Horwath, CEO of the Strategic Thinking Institute and New York Times bestselling author of eight books on strategy, shares the 3A Strategic Thinking Framework that’s been used by more than one million people around the world to master this crucial skill set. He provides proven and practical tools to enable people at all levels and functions — from individual contributors to the C-suite — to think, plan, and act strategically to bothprofitably grow their business and maximize their leadership performance.

KEY LEARNINGS:

  • How to use the 3A Strategic Thinking Framework to think, plan, and act strategically every day.
  • Understanding what strategy is and how to create it.
  • Tools to generate insights that lead to new value for stakeholders.
  • Techniques to make strategic trade-offs and say “no.”
  • Improving prioritization by eliminating reactivity and fire drills.

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Books by Rich Horwath

Strategic The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence - Book by Rich Horwath

Strategic The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence” (2023)

Strategic The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence

Strategy for You Building a Bridge to the Life You Want - Book by Rich Horwath

Strategy for You Building a Bridge to the Life You Want” (2012)

Strategy for You Building a Bridge to the Life You Want

Deep Dive The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action - Book by Rich Horwath

Deep Dive The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action” (2009)

Deep Dive The Proven Method for Building Strategy, Focusing Your Resources, and Taking Smart Action

Elevate The Three Disciplines of Advanced Strategic Thinking - Book by Rich Horwath

Elevate The Three Disciplines of Advanced Strategic Thinking” (2014)

Elevate The Three Disciplines of Advanced Strategic Thinking

Strategyman Vs. the Anti-Strategy Squad Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan - Book by Rich Horwath

Strategyman Vs. the Anti-Strategy Squad Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan” (2018)

Strategyman Vs. the Anti-Strategy Squad Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan

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