Rich Sirop

Every word you say is either building connection or building resistance. In this eye-opening keynote, we'll unpack how subtle shifts in language create massive shifts in influence and outcomes. Drawing from his background as a TV producer and NLP coach, Rich Sirop shows the audience how to mirror language styles, use "toward" vs. "away" motivation, and avoid unconscious triggers that cause people to shut down. This talk is a must for any leader or sales professional looking to deepen trust, increase engagement, and close more effectively.

Attendee Results:

• Use the “Agreement Frame” to handle objections without resistance
• Learn the 4 primary communication styles—and how to speak each one
• Transform team morale and client conversations using intentional language