Richard Stiennon
About Richard Stiennon
“very smooth experience, thanks!”
Speech topics
The Three Stages of Cloud Transformation: Application, Network, Security
Speaking videos
Books by Richard Stiennon
“UP and to the RIGHT: Strategy and Tactics of Analyst Influence” (2023)
After ten years, this second edition of the most popular book on analyst relations has been updated. Marketers, AR professionals and company executives can learn more about the world of industry analysts. UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience—both as an analyst and as a marketer at a major IT vendor. It contains updated guerrilla techniques for influencing analysts.
“Net Zeros and Ones: How Data Erasure Promotes Sustainability, Privacy, and Security” (2022)
Design, implement, and integrate a complete data sanitization program In Net Zeros and Ones: How Data Erasure Promotes Sustainability, Privacy, and Security, a well-rounded team of accomplished industry veterans delivers a comprehensive guide to managing permanent and sustainable data erasure while complying with regulatory, legal, and industry requirements. In the book, you’ll discover the why, how, and when of data sanitization, including why it is a crucial component in achieving circularity within IT operations. You will also learn about future-proofing yourself against security breaches and data leaks involving your most sensitive information―all while being served entertaining industry anecdotes and commentary from leading industry personalities. The authors also discuss: Several new standards on data erasure, including the soon-to-be published standards by the IEEE and ISO How data sanitization strengthens a sustainability or Environmental, Social, and Governance (ESG) program How to adhere to data retention policies, litigation holds, and regulatory frameworks that require certain data to be retained for specific timeframes An ideal resource for ESG, data protection, and privacy professionals, Net Zeros and Ones will also earn a place in the libraries of application developers and IT asset managers seeking a one-stop explanation of how data erasure fits into their data and asset management programs.
“Curmudgeon: How to Succeed as an Industry Analyst” (2020)
Curmudgeon is the first (and only) book on how to become and excel as an industry analyst. It is written by a 20 year veteran of the business, the author of UP and to the RIGHT: Strategy and tactics of Analyst Influence. In addition to Stiennon's first hand experience at Gartner, then as an independent analyst covering the cybersecurity industry, there are contributions from analysts such as Tom Austin, Bob Hafner, Jon Oltsik, and others. If you have ever considered becoming an analyst this is the book you should read. If you interact with analysts you should read Curmudgeon to inform your understanding of the analyst life.
“Secure Cloud Transformation: The CIO'S Journey” (2019)
All organizations are embarking on a journey to the cloud. Their users are online and taking advantage of productivity tools like Salesforce. Enterprises are in the midst of transitioning to Office 365 for email and Office tools. This book maps the journey of 16 leading enterprises around the world including Fannie Mae, Siemens, Google, Microsoft, and Amazon itself. It provides practical guidance for any CXO no matter what stage they are on of their journey .
“There Will Be Cyberwar: How The Move To Network-Centric War Fighting Has Set The Stage For Cyberwar” (2015)
The move on the part of the US military, which began in 1996, to Network-Centric Warfare (NCW), meant the combination of sensor grids, C&C grids, and precision targeting to increase speed to command, and represented a military offset. Along with networking comes exposure to cyber attacks, attacks that will be used in future wars.
At a glanceRichard Stiennon
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