Rita McGrath
Profile updated October 27, 2025
About Rita McGrath
Speech topics
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Seeing Around Corners
Strategic Inflection points happen gradually, then suddenly. Armed with the right lenses, you can see them coming.
Speaking videos
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Books by Rita McGrath
“Seeing Around Corners: How To Spot Inflection Points In Business Before They Happen” (2019)
The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.
“Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity” (2009)
“Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth” (2005)
“The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty” (2000)
“The End of Competitive Advantage” ()
At a glanceRita McGrath
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