Rob Hutton

There seems no end to the number of books published each year offering supposedly sage advice on how to become an effective leader. The issue is that most authors have never lead and managed a major company with billion dollar balance sheets, lofty performance expectations from Wall Street, and hundreds (or thousands) of employees. As a result, their advice is often filled with mindless platitudes or counsel that, while perhaps true, misses the most important attributes that a leader must bring, whether at the division, regional or national level. Rob's deep senior management experience and humor filled stories will entertain and educate the audience, no matter their current role. Most importantly, he will inspire them to higher levels of performance.

Participant Takeaways:

• What your boss is really looking for if you aspire to lead.
• The make or break nature of "hot fudge sauce".
• The importance of competitive analysis and differentiation failure here is not an option.
• How "8 points a quarter" and OKR's can get you to the hall of fame
• Gifted leaders know this acronym quite well--"IPS"
• If you remember nothing else, remember this!