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Ron Johnson - Retail Visionary Behind Apple Stores and Design at Target

Ron Johnson

Profile updated February 6, 2026
LocationTravels from San Francisco, CA, USA
$
$50,000 - $100,000
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About Ron Johnson

Zack Kass
Eric Boles
Daymond John
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SHOP DIFFERENT —The Untold Story and Timeless Lessons Behind Apple’s Most Unlikely Success

Audience: Innovators, entrepreneurs, retail companies, leaders, managers, marketers, and business strategy groups.

Core Message: The greatest innovations are born from one’s imagination and the courage to trust one’s intuition. But the secret to success is how one defines meaning and motivates teams to do the best work of their lives. This inspiring talk provides a blueprint for how to create big ideas and reinvent industries.

Description: When Apple announced it was opening stores, people gave them two years before they turned the lights out on a painful experiment. A decade later, Apple had reinvented retail and built a $20 billion dollar global retail business. In this masterclass on innovation, Ron Johnson shares his “playbook for big ideas.” He takes the audience behind the scenes of how the Apple Store was conceived in a warehouse with no blueprint, and how a relentless focus on loving customers through kindness changed the retail industry forever. Sharing untold stories of his relationship with Steve Jobs and his team, this keynote combines the entrepreneurial spirit of a startup with the strategic vision of a Fortune 500 leader. Ron unpacks the timeless principles of using your imagination, the power of intuition, and the courage required to reinvent a category. Whether you’re an entrepreneur building from the ground up or a leader looking to innovate within an established company, this talk provides a roadmap for how to use your imagination to create a legacy of innovation.

Speaking videos

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Media coverage

Ron Johnson Speaks, Calls Reports On His J.C. Penney Tenure ...

Ousted J.C. Penney CEO Ron Johnson: Analysis of his tenure is "surprisingly uninformed." (Photo credit: Fortune Live Media) He's retail's persona non grata ...

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