Sacha Awwa

Most founders blame their marketing when campaigns underperform. Sacha Awwa has spent two decades diagnosing why - and the answer is almost never the campaign. It is the foundation underneath it.

Drawing from her proprietary 3P Framework - Prepare, Propel, Perfect - Sacha shows audiences where the breakdown happens and how to fix it before spending another dollar. The 3P is a cyclical system: Prepare builds the brand foundation, Propel maps and activates the strategy, and Perfect uses real data to refine and compound results over time.

Attendee Results:

• Understand why most marketing failures are foundation failures - not execution failures
• Apply the 3P Framework to diagnose which phase their business is stuck in
• Stop cycling through agencies and tactics without addressing the root cause
• Build a marketing system designed to compound rather than constantly reset
• Leave with a clear, stage-specific action plan they can implement immediately