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Sally Ann Frank - Global Lead for Health & Life Sciences at Microsoft for Startups; Digital Health Innovation Strategist and Startup Go-To-Market Expert; Author of "The Startup Protocol" and "The Unicorn Protocol"

Sally Ann Frank

Profile updated January 20, 2026
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LocationTravels from Charlotte, NC, USA
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$30,000 - $50,000
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About Sally Ann Frank

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Digital Health Start-Ups: Harnessing Innovation to Disrupt and Improve Care Delivery

To achieve true digital health transformation, stakeholders across the digital health ecosystem must adopt a posture of curiosity, wonderment, passion, and healthy skepticism to disrupt current norms of care in favor of those that are truly game changers. Astute healthcare organizations have adopted a culture that supports innovation from the “bedside to the boardroom,” synthesizing the experiences gained throughout the patient journey into meaningful and lasting transformation.  To ensure that patient-centric care is focused on quality outcomes, and ease of access for all, care delivery must harness the power of innovation, leveraging and responding to market forces that are influencing how we innovate.

Learning Objective #1: Receive a high-level overview of the positive impact that digital health start-ups are making in today’s healthcare environment

Learning Objective #2: Identify the macro trends affecting the adoption of new technology in healthcare

Learning Objective #3: Identify ways to begin one’s own journey of disrupting and improving care delivery

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Books by Sally Ann Frank

The Unicorn Protocol - Book by Sally Ann Frank

The Unicorn Protocol” (2025)

The Unicorn Protocol

The Startup Protocol A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work - Book by Sally Ann Frank

The Startup Protocol A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work” (2024)

The Startup Protocol A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work

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