Sandra Taylor

In this presentation, Sandra Taylor explains how organizations can focus their giving in a way that makes a difference, creating a more inclusive society. Rather than writing checks to various philanthropic groups, Taylor teaches audiences how an organization can make a larger commitment and a greater impact. Taylor stresses the importance of community engagement to develop a mutually beneficial relationship within the organization’s community – of customers, employees, neighbors, officials, and community leaders. Job creation that fosters engaged, prosperous communities helps break the cycle of poverty and underpins business success. Community investments by business can contribute to the fight against poverty, benefitting both society and business. She explains the reasoning behind understanding the community’s opinions of the organization and helps brand the giving in a way that helps them understand the mission. She also encourages regular dialogues with stakeholders to maintain healthy communication and commitment to the purpose.