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MOVE: The 4-question Go-to-Market Framework

Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers.

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

In this book, rigorous techniques for order reduction of nonlinear systems with periodic coefficients are presented. The techniques proposed here construct a reduced order equivalent system by expressing the non-dominant states as time-varying functions of the dominant (master) states. This reduced order model preserves stability properties and is easier to analyze, simulate and control since it consists of relatively small number of states in comparison with the large scale system.
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