Sara Wachter-Boettcher
About Sara Wachter-Boettcher
“The event was INCREDIBLE! And Sara was absolutely fantastic - she was polished, thoughtful, and authentic. Honestly the whole thing, it was a really refreshing viewpoint, and made me motivated to make change happen at Capital One. This was genuinely extremely helpful and motivating. I've been feeling a lot of the binaries that Sara talked about and have definitely had that lead to inaction and paralysis and made me worry that I am not doing my job well. It was such a relief to hear that these binaries are things that many others are feeling and I loved that she offered so many good ways to shift our perspective. Honestly it was so motivating! The content was candid and not judgmental. Allowing everyone to look at their own biases and wonder what we can all do differently. This was an amazing combination of critical content and flawless delivery. Thank you for bringing this to us.”
Speech topics
Run the room and lead from anywhere
How to show up as a leader and make change that matters—no matter your title
Speaking videos
Books by Sara Wachter-Boettcher
“Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech” (2017)
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask why all these digital products are designed the way they are. It’s time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares: Chatbots that harass women. Signup forms that fail anyone who’s not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars. Sara Wachter-Boettcher takes an unflinching look at the values, processes, and assumptions that lead to these and other problems. Technically Wrong demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use―and demand more from the companies behind them.
“Design for Real Life” (2016)
You can't always predict who will use your products, or what emotional state they'll be in when they do. But by identifying stress cases and designing with compassion, you'll create experiences that support more of your users, more of the time.Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you're a designer, developer, content strategist, or anyone who creates user experiences, you'll gain the practical knowledge to test where your designs might fail (before you ship!), vet new features or interactions against more realistic scenarios, and build a business case for making decisions through a lens of kindness. You can't know every user, but you can develop inclusive practices that support a wider range of people. This book will show you how.
“Content Everywhere” (2012)
Care about content? Better copy isn't enough. As devices and channels multiply
At a glanceSara Wachter-Boettcher
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