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Sarah Weise - Business & Marketing Speaker; CEO of Bixa; Author of InstaBrain: The New Rules for Marketing to Generation Z"

Sarah Weise

Profile updated September 24, 2026
LocationTravels from Washington, DC, USA
$
$5,000 - $10,000
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About Sarah Weise

Robert Spector
Dennis Snow
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Speech topics

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Too Expensive to Guess: 5 Marketing Decisions You Can't Afford to Make Without Data

Should you raise the price? Launch the product? Change the message? Rebrand? Stay the course? 

Using original survey data and real-world examples, this session will teach you how to pressure-test your biggest bets, and leverage ongoing brand tracking to spot risks, prove impact, and find opportunities before your competition does.

After this session, you’ll be able to: 

  • Know which marketing decisions require research... before you spend
  • Choose the right method for each business question
  • Pressure-test pricing, launches, messaging, and rebrands
  • Build a brand tracker that reveals when (and how!) to act
  • Turn customers insights into confident decisions you can rally your stakeholders around

Speaking videos

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Books by Sarah Weise

InstaBrain The New Rules for Marketing to Generation Z - Book by Sarah Weise

“InstaBrain The New Rules for Marketing to Generation Z” (2019)

InstaBrain The New Rules for Marketing to Generation Z

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