Scott Dadich

In this presentation, Dadich discusses in detail the new discipline of “experience design.” We're entering a new era, one in which designers create experiences centering not only on physical objects but on the fabric of digital information that surrounds us. That's the next great challenge for design: weaving the threads of time, of technology, information, and access seamlessly and elegantly into our everyday lives. When a social network automatically checks us into a location, or cashiers can suggest new products based on our purchase history, or our connected TV calls up our favorite shows when we walk into the living room, it may seem like magic. But these are carefully designed experiences, they simply appear invisible.