While activism within sports has largely been an individual effort, there are calls for sport organizations to take action on issues such as racism, pay inequity, and other pressing social issues. In this talk, Dr. Anderson discusses how sport brands can build strategic social responsibility initiatives in their bottom-line business agenda.

A timely and significant examination of how Black athletes have used their influence to create meaningful change and reform for Black Americans. In the age of social media, athletes have a powerful influence like never before. Many Black athletes have used that power in positive ways, galvanizing their platforms to create impactful educational opportunities, donate to Black social causes, and raise political awareness on important issues. In The Black Athlete Revolt: The Sport Justice Movement in the Age of #BlackLivesMatter, Shaun M. Anderson examines the Black athlete’s rise in advocating for social justice and how today’s athletes have moved beyond protesting to create substantial change for Black Americans. Anderson reflects on the history and evolution of Black athlete activism, breaking down its importance during the civil rights movement, the commodification of athletes during the 1990s, and how twenty-first century athletes have utilized their wealth and influence to create lasting societal change in the age of #BlackLivesMatter. With fascinating portraits of notable individuals in the history of Black activism, as well as insights from athletes and allies who discuss the future of athlete activism, The Black Athlete Revolt reveals the ever-evolving and crucial role of Black athletes beyond the world of sports.
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