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Shawn Achor - Harvard Professor, Happiness Researcher, Positive Psychology Expert, Author of "The Happiness Advantage" & "Big Potential"

Shawn Achor

Profile updated March 26, 2026
Highly Reviewedhighly-reviewed
new book
LocationTravels from Dallas, TX, USA
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$50,000 - $100,000
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About Shawn Achor

Shawn Achor was fantastic!!! So happy to have found him. What a great, polished and positive presenter.

Rosie Burkman , JM Family Enterprises, Inc.
Erica Dhawan
Cassandra Worthy
Daymond John
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THE POWER OF BELIEFS: How Seven Core Beliefs Are the Greatest Predictors of Future Performance, Resilience, and Well-being

The greatest predictor of future performance is the beliefs you hold about the world. Beliefs do more than shape the lens through which we see the world. They shape what happens next. In this high impact, interactive and humorous new talk, world renowned researcher and New York Times bestselling author Shawn Achor illuminates how our beliefs change the math about what is possible and probable in our lives. And by changing the math, beliefs change our path.

Scientifically, beliefs don’t just reflect reality. Beliefs bend reality. Using stunning new research, Shawn reveals how our beliefs take the cap off our potential or hold us down, enrich or impoverish us, heal us or make us sicker. Moreover, Shawn reveals something incredible: as technology has become more powerful, our beliefs have become more predictive. Based on his work, Shawn has identified the seven most predictive beliefs that successful leaders and teams hold. By strengthening these seven core beliefs, individuals or teams have been able to increase revenue by up to 50% in 18 months, improve retention by 14%, raise productivity by 31%, live 7.5 years longer, increase SAT scores for our kids, and improve sales by 37%. Shawn reveals how:

  • Belief changes what we perceive—including opportunities others miss
  • Belief reduces change anxiety and increases trust, even under pressure
  • Belief fuels resilience, especially during change or after rejection
  • Belief amplifies social support, boosting performance the way the home-field advantage boosts elite athletes
  • Belief causes us to beat the odds, and to see how our behavior matters

Then drawing on two decades of research, as well as his work with NASA, with NFL and NBA teams, elite military units, and over a third of the Fortune 100 companies, Shawn outlines six practical strategies for undoing our limiting beliefs and strengthening these seven core beliefs together. By changing our lens and the lenses of those around us, we can significantly improve performance, strengthen resilience and create a better life and society. Same world, different beliefs, different outcomes.

Key Takeaways:

  • Understanding how beliefs predict our future outcomes
  • The seven core beliefs that the most successful people and teams hold
  • Six strategies for how to rewire limiting beliefs and strengthen empowering ones
  • How leaders can intentionally cultivate positive core beliefs to create cultures where people thrive

The Power of Beliefs Sub-Topics:

FOR SALES CONFERENCES: The Science of How Top Sales Leaders Bend Reality and Consistently Beat the Odds

FOR LEADERSHIP CONFERENCES: The Power of Beliefs: The Seven Core Beliefs That Predict Team Performance, Resilience, and Well-Being

FOR A TALK ON AI AND THE POWER OF HUMANS: The Power of Beliefs in the Age of AI: How Beliefs Predict Your Future

Speaking videos

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Media coverage

Five Essential Tips To Be A Happy, Healthy, High-Performing ...

In The Happiness Advantage, author Shawn Achor describes how happiness offers benefits in every major aspect of our lives. According to research, positive ...

Council Post: Survival Tips For High Performers And Perfectionists ...

Lack of control: Shawn Achor's book The Happiness Advantage cites a study that has shown that having a sense of agency both at the office and at home is ...

Shawn Achor and Susan Cain Named to Keynote Workfront Leap ...

PRNewswire/ -- Workfront®, the work management application platform for the enterprise, today announced that best-selling authors Shawn Achor and Susan ...

Deloitte Announces Registration Now Open for IMPACT 2020, a ...

This year's event will feature authors Dan Pink and Shawn Achor. Pink is a New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing ...

Books by Shawn Achor

The Power of Beliefs How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life - Book by Shawn Achor

The Power of Beliefs How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life” (2026)

The Power of Beliefs How Strengthening Seven Core Beliefs Predicts Greater Success and a Better Life

Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being - Book by Shawn Achor

Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being” (2018)

In a world that thrives on competition and individual achievement, we are measuring and pursuing potential all wrong. By pursuing success in isolation - pushing others away as we push ourselves too hard - we are not just limiting our potential, we are becoming more stressed and disconnected than ever. In his highly anticipated follow-up to The Happiness Advantage, Achor reveals a better approach. Drawing on his work in 50 countries, he shows that success and happiness are not competitive sports. Rather, they depend almost entirely on how well we connect with, relate to, and learn from each other. Just as happiness is contagious, every dimension of human potential - performance, intelligence, creativity, leadership ability and health - is influenced by those around us. So when we help others become better, we reach new levels of potential, as well. Rather than fighting over scraps of the pie, we can expand the pie instead. Small Potential is the limited success we can attain alone. BIG Potential is what we can achieve together. Here, Achor offers five strategies - the SEEDS of Big Potential--for lifting the ceiling on what we can achieve while returning happiness and meaning to our lives. The dramatic shifts in how we approach work today demand an equally dramatic shift in our approach to success. Big Potential offers a new path to thriving in the modern world.

Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change - Book by Shawn Achor

Before Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive Change” (2013)

Why are some people able to make positive change while others remain the same? In his international bestseller, The Happiness Advantage, Harvard trained researcher Shawn Achor described why happiness is the precursor to greater success. This book is about what comes before both. Because before we can be happy or successful, we need to first develop the ability to see that positive change is possible. Only once we learn to see the world through a more positive lens can we summon all our motivation, emotion, and intelligence to achieve our personal and professional goals. In Before Happiness, Achor reveals five actionable, proven strategies for changing our lens to positive: - The Most Valuable Reality: See a broader range of ideas and solutions by changing the details on which your brain chooses to focus - Success Mapping: Set goals oriented around the things in life that matter to you most, whether career advancement or family or making a difference in the world - The X-spot: Use success accelerants to propel you more quickly towards those goals, whether finishing a marathon, reaching a sales target, learning a language, or losing 10 pounds - Noise-Canceling: Boost the signal pointing you to opportunities and possibilities that others miss - Positive Inception: Transfer these skills to your team, your employees, and everyone around you By mastering these strategies, you’ll create an renewable source of positivity, motivation, and engagement that will allow you to reach your fullest potential in everything you do.

Ripple's Effect - Book by Shawn Achor

Ripple's Effect” (2012)

The new dolphin at the aquarium, Ripple, is surprised that no one will play with her. No one plays or has any fun at all, because of Snark and his shiver of sharks. At first, Ripple is intimidated by their bullying, but her trainer reminds her that happiness is a choice, and that we can each make the world a better place because of who we choose to be. Choosing to have fun, Ripple challenges Snark to a staring competition―if she can make Snark smile, Ripple wins and everyone gets to play. If not, Snark's no-fun rules will rule. Will Ripple's smile be enough to save the day? What effect does YOUR smile have? The author of the national bestseller, The Happiness Advantage, Shawn Achor spent over a decade at Harvard University studying happiness. While he's been widely published, his research findings have never before been shared with children. Inspired to do just that, Shawn partnered with his sister, Amy Blankson, to get this valuable information into children's minds early, so the next generation can understand―and harness―the power of positive psychology. The result is Ripple's Effect, winner of The Mom's Choice Gold Award.

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work - Book by Shawn Achor

The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work” (2010)

Our most commonly held formula for success is broken. Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn’t just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe. In The Happiness Advantage, Shawn Achor, who spent over a decade living, researching, and lecturing at Harvard University, draws on his own research—including one of the largest studies of happiness and potential at Harvard and others at companies like UBS and KPMG—to fix this broken formula. Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Achor explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work. Isolating seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, stretching from Argentina to Zimbabwe, he shows us how we can capitalize on the Happiness Advantage to improve our performance and maximize our potential. Among the principles he outlines: • The Tetris Effect: how to retrain our brains to spot patterns of possibility, so we can see—and seize—opportunities wherever we look. • The Zorro Circle: how to channel our efforts on small, manageable goals, to gain the leverage to gradually conquer bigger and bigger ones. • Social Investment: how to reap the dividends of investing in one of the greatest predictors of success and happiness—our social support network A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn’t only about how to become happier at work. It’s about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.

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