This Moment Needs a Human.
Does this moment need a human? If you’ve ever yelled “REPRESENTATIVE!” at a bot like saying it louder might magically summon a person, you already know some moments just do.
As technology gets better at the predictable, the moments that need us are often the messy ones, the frustration, the nuance, the unexpected, the wait, that might matter when there’s no obvious answer and what happens next really matters.
Audience Takeaways
NOTICE: Wait. That might matter. Catch the cues, shifts and little details that tell you this may not be an ordinary interaction.
DISCERN: Hold up. Don’t assume. The story in your head isn’t the moment in front of you.
ACT: Go. Be human.
Get creative, get resourceful, and do what the moment calls for.
This is perfect for CX, Customer Service audiences from any industry.

Weird Girl Adventures from A to Z
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