Shiza Shahid

Shiza Shahid’s cultural leadership and storytelling acuity has been proven over and again. As founding CEO of the Malala Fund, she led a cross-cultural, global story and mission that was amongst the most iconic of the last decade. In 2020, she is doing it again with her investments in new startup brands, and with Our Place, her own brand of ethical kitchenware created in partnership with immigrant communities.

In this talk, Shiza shares how to create a brand that represents and celebrates the diversity of America - in a way that is cultural collaboration, versus appropriation. Structured as a candid, open workshop, Shiza lays out the tools and checklists to help you build a brand that resonates with diverse communities and keep a pulse on the beat of moment. Open and honest about the complexities involved, Shiza discusses ways to be fully aware of sensitivities, along with personal anecdotes of failures and successes.

For Shiza, this is not just a talk - it is her life’s work.