Stan Phelps
Profile updated October 14, 2025
About Stan Phelps
“Stan did an outstanding job leading the program, truly impressive!”
– Mohammed Sharieff, Optica
Speech topics
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Purple Goldfish: Little Things Make the Biggest Difference in Creating 'WOW'
Customer experience today is largely about the little moments. This program covers the 10 different types of Purple Goldfish that you can use to add value or reduce friction for your customers.
As a result of this program, participants will:
- Tools: Get equipped with the I.D.E.A. process for designing customer experience.
- Skills: Understand how to do the little things to drive value or reduce customer effort.
- Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
Speaking videos
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Books by Stan Phelps
“Yellow Goldfish: Nine Ways to Increase Happiness in Business to Drive Growth, Productivity, and Prosperity” (2018)
“Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers” (2018)
“Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose” (2017)
“Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets” (2016)
“What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal” (2014)
At a glanceStan Phelps
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