Powerful tools like social networking, search engine optimization (SEO), blogging, and other viral marketing tactics are on the cutting edge. Business owners, C-level executives, and senior managers are faced with the dilemma of needing to develop a comprehensive Web 2.0 strategy that their organization can implement without requiring new departments, funding, and burdensome policies or oversight. Learn how to meet this challenge head-on by revealing by developing a Web-centric strategy that harnesses the power of Web 2.0 in a practical and tactical manner.


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