Steve Lerch

Ever feel like you're speaking a different language than your customers? In this engaging and insightful presentation, Steve Lerch, former Google executive, decodes the modern consumer – their behaviors, motivations, and how to connect with them authentically. Not to mention why they’re so obsessed with some viral trend or TikTok dance that you’ve never heard of, and how learning about these obsessions can open the door to connecting with any potential customer.

Lerch blends humor, pop culture, and insightful data to challenge your assumptions about today's consumers. He reveals the power of free digital tools to tap into real-time consumer interests and provides actionable strategies to cut through the digital clutter.

Learn how to: ● Understand the evolving consumer landscape: Why "different" doesn't mean "worse" when it comes to cultural shifts. ● Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact. ● Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.