Steve Letarte

“Leading the Way” (2018)

It was among the most remarkable and successful rebuilding projects in NASCAR history - turning the most popular driver whose confidence bottomed out amid questionable work habits into an assured and diligent championship contender.In Leading the Way, Steve Letarte takes readers into the closed-door meetings, the heartfelt conversations in the No. 88 hauler and the after-hours bonding sessions that created the faith and trust necessary to make Dale Earnhardt Jr. a winner again.Through vivid depictions of some painful mistakes and critical decisions, Letarte details the overlooked strategies and structure that he successfully applied to a slumping race team the same way that a CEO would implement in a struggling company.Here are the never-before-revealed fierce arguments, lighthearted moments and unbridled joy shared with Earnhardt in a four-year, cross-country odyssey from the highs of a magical 2014 Daytona 500 win to the lows of a career-threatening concussion."Steve possesses all the qualities of a successful leader, with a unique ability to rally his team into believing in their own success. This book is a special look at his life both personally and professionally that I think will enlighten and educate." - Dale Earnhardt Jr. "I never dreamed of being an author, but those years with Dale were so special. I wanted everyone to hear these stories to appreciate the important values of leadership and friendship and the successes that are measured beyond trophies and championships." - Steve Letarte