Steve Yastrow
Profile updated March 11, 2025
highly-reviewedAbout Steve Yastrow
“Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later”
– Jennifer Whelan, Vice President, Marketing, Acuative
Speech topics
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Create “We” Relationships
Sales & Customer Relationship-Building
Relationships are far more differentiating than products or services. The most committed and profitable customer relationships develop when your customers think “We,” rather than “Us and Them.”
Highlights:
- Learn how to create relationship-building encounters instead of relationship-eroding transactions
- Explore how to refocus your conversations to nurture meaningful and profitable customer relationships
- Discuss how to manage the relationships between your team and the teams at your client companies
Speaking videos
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Books by Steve Yastrow
“Ditch the Pitch: The Art of Improvised Persuasion” (2014)
“Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience” (2010)
“We: The Ideal Customer Relationship” (2007)
At a glanceSteve Yastrow
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