Steven Bartlett

It’s not that the founder and CEO of Social Chain is in the kind of mental or spiritual funk that he tries to help his followers escape through inspirational quotes on platforms like Instagram. He’s just trying to get the “clicker” he’s been given to make a presentation at the recent Social Media Week Toronto to switch from one slide to the next, and it’s not working. This is nothing, however, compared to the obstacles Bartlett recounted when he first tried to digitize the cork-based bulletin boards in collage hallways with WallPark. His deck featured a series of tumbleweeds to suggest just how little traction his early marketing efforts achieved.

Dragon’s Den, a British television programme, has replaced Vitabiotics CEO Tej Lalvani with a 28-year-old CEO of a social media marketing company – Steven Bartlett. It’s worth mentioning that Tej Lalvani announced his departure from Dragon’s Den show after the 18th season to devote more time to his business interests.

Entrepreneur Steven Bartlett is to join Dragons' Den, becoming the youngest investor in the show's history. The 28-year-old will join Peter Jones, Deborah Meaden, Touker Suleyman and Sara Davies for the next series of the long-running BBC business programme. Bartlett is the founder and former CEO of social media marketing agency The Social Chain, which he set up from his bedroom in Manchester. He described becoming a Dragon as "a tremendous honor".