Steven J. Smith, SHRM-CP, PHR

How many companies have struggled with hiring in the last few years? With 2x less applicants in the marketplace, the ability to attract candidates is more important than ever before.

In The Hiring Tree analogy, too many employers rely heavily on one core channel for hiring. The challenge with this is like a tree with one single branch, the tree branch will topple over as it begins to bear fruit due to the weight of the fruit. It creates an awful experience for applicants. 20th century recruiting methodologies are slowly being replaced by new technologies, which means employers need to stay on top of what is happening in the market more than ever before.

The biggest mistake 80% of employers make is the use of a job description as their job ad. New job board rules are being enforced due to Search Engine Optimization practices (SEO), Artificial Intelligence technology, legal changes, and an influx of scam artists during the pandemic. This is forcing many employers to make changes they are not familiar with.

In this session we will cover the analogy of the Hiring Tree and discuss one specific branch of the hiring process that will provide immediate results to attracting top talent, regardless of a recession on the loom.

A truly balanced tree has multiple branches, a solid trunk (application process) and firm roots to produce award-winning fruit, which means any hiring strategy must include multiple channels and have the right foundation. From the roots to the trunk, extending out the branches, this presentation will help attendees understand how to develop a sound “Hiring Tree” that will produce fruit (applicant flow) in ANY market, regardless of unemployment rates, recessions, layoffs, pandemics, ghosting, & quiet quitting, which all plague employers today.

Three Core Learning Objectives

1. Understand and define key differences between job boards, search engines, aggregators, and social media channels plus how algorithm changes and AI technology have impacted hiring strategies. You will be armed with ideas on how to strategically approach these channels when marketing roles for your organization in an effective way.

2. Gain a sound understanding of the core elements of a job ad to gain more visibility and attract more qualified job seekers to your roles for active job seekers. Learn the strategic elements of a job ad that need to exist to give applicants a higher chance of finding your jobs.

3. Know how to effectively develop the 3 core elements of the application process that leads to higher conversions, providing more applications and mitigate drop off rates. Learn the differences between resume parsing and profile parsing, and whether or not resumes will be part of the future of hiring