Sunil Gupta
About Sunil Gupta
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Books by Sunil Gupta
“Driving Digital Strategy: A Guide to Reimagining Your Business” (2018)
Digital transformation is no longer news--it's a necessity.Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
“Sharpening Your SAS Skills” (2005)
Learn how to read, understand, and write better SAS programs¨ Understand the key differences between similar SAS syntax and programming approaches¨ Save time in writing SAS code with organized summaries of important facts¨ Improve your trouble-shooting skills in common programming and data related problems¨ Reinforce your SAS knowledge with more than 150 technically challenging questionsIdeal for intermediate to advanced SAS users, Sharpening Your SAS® Skills shows how to write and diagnose the most common programming tasks in data access, data management, and data analysis. This book organizes, prioritizes, and compares key facts about SAS for easy usage and reference. It includes SAS version 9.1 features and examples for improving data quality with integrity constraints, generation data sets, and audit trials. Each example will help you better understand the SAS syntax by showing the results expected from the input data and potential errors, notes, or warning messages the program may generate if written incorrectly.
“Managing Customers as Investments: The Strategic Value of Customers in the Long Run” (2005)
What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.
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