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Susan Packard - Media Brand Builder, Author, Emotional Fitness Advocate

Susan Packard

Profile updated February 2, 2026
LocationTravels from Knoxville, TN, USA
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About Susan Packard

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Move Fast, Think Big: Building a Brand Leader

HGTV took a big idea - a cable television network devoted to all things home - into a marketplace dominated by media giants and emerged the leader. Now launched in more than 98 million homes, HGTV changed how we envision our homes and, in the process, established a new model for business innovation and success. Packard shares with audiences strategies for forging and promoting a brand while gaining customers who'll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity.

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Books by Susan Packard

The Little Book of College Sobriety: Living Happy, Healthy, and Free - Book by Susan Packard

The Little Book of College Sobriety: Living Happy, Healthy, and Free” (2022)

The Little Book of College Sobriety: Living Happy, Healthy, and Free

Fully Human: 3 Steps to Grow Your Emotional Fitness in Work, Leadership, and Life - Book by Susan Packard

Fully Human: 3 Steps to Grow Your Emotional Fitness in Work, Leadership, and Life” (2019)

HGTV cofounder Susan Packard launches the next chapter in emotional intelligence (EQ), and shows you how to increase your personal satisfaction and productivity—in work and life—via her three-step path toward EQ Fitness. Emotions can sink us, or they can power us like fuel to succeed. Many of us show up for work, and life, feeling lonely even in a room full of people, or bringing unproductive emotions into work, like anger or fear. You don’t have to feel this way. Susan Packard offers an accessible new guidebook to grow your emotional fitness, and it’s arrived just in time, as technology is quickly becoming our main interface for communication. No matter where you are in your career, success is an inside job. Packard lays out how to develop interdependent work relationships, and for leaders, how to build healthy company cultures.  Packard introduces us to successful people, and companies, that are rich with ‘connector’ emotions like hope, empathy and trust-building. She tackles unconventional topics, like how workaholism keeps us emotionally adolescent, and how forgiveness belongs in the workplace too. Packard shares her EQ Fit-catalyzed success at HGTV and the stories of the executives she coaches in mindfulness and other emerging techniques, and she teaches an ‘inside out’ practice of self-discovery, which helps you uncover unproductive emotions, and dispel them. The best leaders balance power and grace, and everyone can effectively use resilience--an ability to endure tough situations and make tough decisions, and vulnerability, a willingness to open up, change, and admit when we need help. She offers new tools to bring our strongest emotional selves to work each day.

New Rules of the Game: 10 Strategies for Women in the Workplace - Book by Susan Packard

New Rules of the Game: 10 Strategies for Women in the Workplace” (2015)

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