T. Scott Gross
About T. Scott Gross
Speech topics
My Way, Right Away, Why Pay?
After an international corporation asked T. Scott Gross to predict the future of customer service for their clients, Gross found, hidden in the unemployment and foreclosures statistics, a fundamental change in the way the new consumer wants to be served and sold. The Great Recession was an event masking a trend—the vanguard of Generation I—as in ‘Invisible.’
The mantra of Gen I—My Way, Right Away, Why Pay?—is a barebones strategy for anyone who wants to attract and profit from today’s consumer. With extensive research and focus group input, T. Scott Gross will show how to efficiently and effectively sell ‘invisibly’ to today’s challenging consumers.
Speaking videos
Books by T. Scott Gross
“Millennial Rules How to Connect with the First Digitally Savvy Generation of Consumers and Employees” (2014)
Millennial Rules How to Connect with the First Digitally Savvy Generation of Consumers and Employees
“Micro Branding Build a Powerful Personal Brand and Beat Your Competition” (2001)
Micro Branding Build a Powerful Personal Brand and Beat Your Competition
“Why service stinks-- and exactly what to do about it!” (2004)
Why service stinks-- and exactly what to do about it!
“Positively Outrageous Service: How to Delight and Astound Your Customers and Win Them for Life” (2004)
FAQs on T. Scott Gross
At a glanceT. Scott Gross
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