Tania Haigh

Fifteen years ago, Tania Haigh was a marketing manager driving cause-marketing efforts at one of the world's biggest brands, McDonald's. In 2008, one of Tania's assignments led her to her first meaningful media moment - an interview at the marquee publication, Advertising Age. The article's title was "Yes, there's an ROI for Doing Good".

Today, Tania is known as a dynamic Social Impact Leader often featured in a range of media outlets in both English and Spanish language. Her "doing good" is as a movement leader in child protection with KIDS TOO and as a past TEDx founder and organizer. In this presentation, Tania will speak about why and how Doing Good improves our culture and why the ROI has always been there.

Attendee Results:

• Learn about trends in doing good across the public & private sectors and how it's impacting a culture shift.
• Learn from companies' case studies , big and small, that are relevant to consumers by doing good.
• Learn about individuals who have achieved fulfillment in work and in life by being someone who is "of service".
• Bringing all together: leave inspired to incorporate doing more good in order to achieve a stronger ROI.