Tatyana Mamut

Not all innovative companies have the same culture. Some are Visionary-led and tightly aligned. Others are more experimental and collaborative. How do you discover the right style of innovation for your particular organization?

In this talk, Silicon Valley tech executive Tatyana Mamut, PhD -- who led innovation at Amazon, Salesforce, and IDEO -- introduces the 4 Cultural Archetypes of Innovative Organizations and the behaviors that all innovative cultures share. Through a short interactive exercise, audience members assess their organization and determine the behaviors they need to build to become more innovative. The talk then explores the 4 Levers that you can use to start transforming your company to become more innovative, learning from organizations that used these levers to become more innovative in the domains of tech, financial services, healthcare, and government. The talk ends with a brief exercise to craft real experiments that audience members can take back to their organizations to become more innovative tomorrow.