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Terri Sjodin - Founder & Principal of Sjodin Communications; NSA Hall of Fame Speaker; Entrepreneur; Author of "Presentation Ready"

Terri Sjodin

Profile updated January 14, 2026
LocationTravels from California, USA
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$20,000 - $30,000
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About Terri Sjodin

Terrific presentation with valuable techniques for speakers. I enjoyed the book Small Message, Big Impact - but I cannot find the download pages promised in the appendix - please help!

Mike Landrum,
Zack Kass
Eric Boles
Daymond John
+17

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Presentation Ready: Exploring the Art of Presenting Persuasively

(This program can be delivered in a keynote, breakout session, half-day or full-day format.)

Most people want to improve their presentations but don’t know where to start -- and that can be costly. That is where this program can help.

In this session, Terri shares the results from her multiyear research project on the state of sales presentations, which identified 12 common mistakes that may cost an individual the win, the deal, or the opportunity, and shows how to avoid them. Why focus on mistakes? Because you can’t improve what you don’t recognize as a problem. The solutions will ultimately help you course-correct faster and gain greater confidence for future presentations.

The audience will gain an understanding of:

  • The 12 most common mistakes people make when presenting
  • The 3 benchmarks for crafting an effective presentation: Case, Creativity and Delivery
  • How to make your messaging persuasive rather than just informative
  • How to communicate more effectively, whether in person, virtual or hybrid
  • How to avoid “strange” body language and gesturing
  • How to channel fear and anxiety to work for you vs. against you when you’re speaking one-on-one or one-on-one hundred

The focus will be on developing verbal communication skills for greater impact with listeners.

Speaking videos

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Books by Terri Sjodin

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes - Book by Terri Sjodin

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes” (2024)

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes

Small Message, Big Impact: The Elevator Speech Effect - Book by Terri Sjodin

Small Message, Big Impact: The Elevator Speech Effect” (2012)

Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You - Book by Terri Sjodin

Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You” (2011)

New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them - Book by Terri Sjodin

New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them” (2006)

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