What do we mean when we talk about "a good story"? Tim looks at different ways of grabbing media attention, from viral clickbait to genuine long-form storytelling. As he tells stories about stories, he lays out the tools and the ethical traps of powerful storytelling.
Tim Harford can't help himself. We are navigating our way to lunch in an unfamiliar city and I am momentarily disorientated by the mass of visual paraphernalia ...





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