Timothy Clark

The single most difficult element to change in an organization is culture; not surprisingly, it is also the very last to change. In tough times, recreating an organization's culture can be the element that produces greater employee engagement and therefore begins to save the bottom line. Clark calls on his extensive research and his experience at every level of the business world to give a three-dimensional view of the changes that can happen in a business' culture. Culture is the collection of values, attitudes, behaviors, and patterns that characterize organization. It's what most people believe, think, and do most of the time. Taken together, the cultural assets largely determine the performance of the organization. By focusing on the human capital, businesses can tap into the great potential of having a proactive and adaptive culture.